Lead ads make it easy to grow your list by capturing names, emails, and more—directly from Facebook and Instagram. No website, no clunky forms, and no sending users elsewhere. Just simple, high-converting ads that collect the info you need to start real conversations with future customers.
A lead ad is a type of paid advertisement that allows businesses to collect contact information—such as names, emails, or phone numbers—directly within Facebook or Instagram. Instead of sending users to a landing page, the ad includes a form that pops up natively inside the app, making it fast and easy for people to submit their info.
Because the form is pre-filled with the user’s existing account information, the barrier to entry is low. That means higher completion rates, better user experience, and a steady stream of warm leads for your business.
This ad format is especially valuable for brands and creators looking to build their email list, grow a newsletter, promote a lead magnet (like a free guide or webinar), or generate quote requests or demo signups.
Lead ads are powered by a simple, frictionless process:
Because the entire interaction happens inside the platform, you remove the biggest drop-off point in most funnels: waiting for a landing page to load or navigating a long form.
Lead ads are effective across industries—from coaches and consultants to real estate agents, fitness studios, e-commerce brands, and local service providers.
A successful lead ad does more than just collect an email address. It offers something your audience actually wants—while making the process feel effortless. Here’s how to do it right:
Whether it’s a freebie, discount, demo, or exclusive invite—make sure there’s a clear reason for someone to share their info.
Only ask for what you actually need. The more fields you add, the lower your completion rate will be.
The ad image, copy, and call-to-action should align with the form. Confusion = drop-off.
Use an automated email or CRM to follow up instantly. A lead that isn’t nurtured is a lead that goes cold.
Lead ads that look like organic posts tend to perform better. Authoritie helps you run ads straight from your Instagram feed—no graphic designer required.
Most small businesses don’t have the time or budget to build complicated funnels. That’s what makes lead ads so effective—they eliminate the need for expensive landing pages and complex tech stacks.
They’re also highly scalable. You can run a $5/day test campaign, analyze what’s working, and scale as you go.
For B2B brands, service providers, and high-ticket sellers, lead ads offer one of the lowest-cost ways to get quality prospects into your pipeline—fast.
While Meta’s ad tools can be overwhelming, Authoritie simplifies everything. We let you run high-performing lead ads without touching Meta Business Manager.
We’ll even recommend which post to use, help you write lead-generating copy, and show you how to follow up. Whether you’re a solo creator or growing brand, we remove the guesswork and get your ads working from day one.
🚀 Start Growing!
Lead ads are a type of social media advertisement that collects contact information directly on Facebook or Instagram, using an in-app form.
Lead ads typically have higher conversion rates because users don’t have to leave the platform to fill out a form. They’re ideal for building email lists, scheduling calls, or promoting gated content.
Costs vary depending on your targeting, offer, and ad quality, but lead ads often deliver a lower cost per lead compared to sending users to an external landing page.
No. That’s the beauty of lead ads—they work without a website or landing page by using a native form on Facebook or Instagram.
Yes! With Authoritie, you can automatically sync your lead form data to your email provider or CRM so you can follow up with new leads instantly.
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